Normally, web copy is meant to be kept short and to the point.  However, this is a chance to stretch out and express what got Marketing Pedagogy going, if you care to know.  Reading this section has helped many clients understand the "why" and "how" of what we do for them, before experiencing it firsthand.

When I made the break from a boutique firm here in Atlanta, I was sure something new had to happen.  After all, the way it's always been" will not gain you business anymore.  I found I agreed with the pundits who talked of how the world is turning to a new mindset, of creative thinkers and independent single person audiences - how the internet has forced this hand - and how education and value add direct to those coveting good information would win them as customers.

"Having helped start a .com - this is what I had always believed the internet would do - foster a new breed of thinking, evaluating and analyzing in the consumers. Vendors would have to educate the clients and customers, give them something of value on a consistent basis - and only then would they be front of mind when the buying time or referring time comes. To put it succinctly, education with a dash of persuasion, was what I was drawn to."

Soon after, I left to open Marketing Pedagogy (Marketing through the Educational Process) thanks to the encouraging responses I had from perspective clients, who all saw the value and wanted to be in the "future of marketing."

New clients are drawn to the full scope and scale of what we do and see the ongoing value of educating their current clients and building their databases and brands with a myriad of tools, data collection, positioning online and great incentives (the proverbial dash of persuasion!)  See what they have to say in our testimonials section (or see each page's left side bar for more....)  Clients like the long term committment we ask them, as well as us, to make.  Understanding the idea of building the foundation over the first 3 months, then launching a campaign, that often changes the entire manner i which they do business, for the next 9 or more months, is a revelation - and the only regret is not having done it sooner.

I haven't ever been happier than I am doing this "new mindset" marketing - I love helping companies grow, knowing the tactics we're using will last and bring long term success. I am convinced it will only get better from here.

I am excited to work with you and/or your company.